In an ever-changing digital world, we are faced with various spaces in which to write and edit copy. Multi-platform editors must be equipped to not only edit words in stories, but in photo captions, social media posts, YouTube descriptions and more — all while minding tone and style.
Being able to turn a 5,000-word article into a Twitter thread, summarize key findings of a months-long investigation or take a reader behind the scenes of a narrative through an Instagram Story requires the ability to edit while also understanding the ins and outs of each platform. With so many ways for readers to consume information, it’s essential that newsmakers create compelling copy that is native to the platform that the reader consumes.
Through this course, you will learn how to write across various digital platforms, including social media, newsletters and web, along with considerations for the platforms. You will leave the course with a greater understanding of SEO, an appreciation of keywords, expertise with hashtags, the importance of video titles, and much more.
This course has been newly updated in 2023. It can be taken independently or as part of the ACES Certificate in Editing.
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